You have the ideas.
You just never start.
It catches the thoughts, reels, and someday-maybes rattling around your head. Then it taps you on the shoulder at the right moment to actually do them.
Nudge turns the things you mean to do into things you actually do.
Early access for students. No spam, just one email when it's ready.
Catch it before it's gone.
You don't manage Nudge. It comes back to you.
Not a to-do list you remember to check. Not a calendar you fill in. You drop the thought and forget it. Nudge brings it back at the right time.
Your best ideas die in the scroll.
You think “I'll do that later.” Then 30 seconds into a reel, it's gone.
A thought in the shower. An “I should really…” at 1am. You mean it every time, and the idea just never makes it from your head to your hands. It was never about motivation.
Nearly
half
of the things you fully intend to do never get done. Not because you don't care. The thought just slips away before you act.
Source: research on the intention-behavior gap (Sheeran & Webb).
How it works
Three taps from idea to done.
Capture the idea in two seconds, tell Nudge what it needs, and it brings it back when the timing is right.
- 01
Catch it
Type it, say it, or share a reel. Takes two seconds.
- 02
Sort it
Swipe to turn a messy thought into a clear next step. Nudge picks where and how long.
- 03
Get nudged
When you have time, Nudge taps you: "Got 10 minutes? Let's do this one."
- 01
Catch it
Type it, say it, or share a reel. Takes two seconds.
- 02
Sort it
Swipe to turn a messy thought into a clear next step. Nudge picks where and how long.
- 03
Get nudged
When you have time, Nudge taps you: "Got 10 minutes? Let's do this one."
What it's for
Throw anything in.
A reel, a shower thought, a task you keep dodging, a someday idea. If it crosses your mind, it has a home now.
Shared from Instagram
That workout reel
01
A reel you saved
Share that workout or study-hack reel straight into Nudge, instead of letting it die in your saved folder.
Voice note · 2s
“Email the professor back about the deadline.”
02
A shower thought
Email the professor. Text mom back. Say it out loud and it's saved in two seconds, before it's gone.
Keeps coming back
Put off 3 timesStart the FAFSA
03
A task you keep postponing
Start the FAFSA. Book the dentist. The thing you have moved three times finally has somewhere to live.
Someday
Learn to edit videos
The big maybe you never start. Drop it in and let it find a moment.
04
A someday idea
Learn to edit videos. Start the side project. The big maybe goes in too, ready for when you have the room.
Smart timing
It picks the moment, not the worst one.
Nudge waits for a real opening in your day. No homework ping while you're at the gym.
2 open slots today
Waits for a real opening
It works around your hours and calendar, and nudges you when there's an actual gap in the day.
Nudges a day
Quiet during class, focus, and sleep.
Fewer, smarter nudges
You set the pace. A few a day, well timed. Never notification spam.
Every nudge, one tap
Say “bad time” and it learns.
You stay in control
Every nudge takes one tap. Push it off or call a bad time, and Nudge adjusts.
The proof
91%
followed through
vs
35%
just set a goal
In one study, people who decided exactly when and wherethey'd act followed through 91% of the time. People who just set the goal? 35%.
Sources: Milne, Orbell & Sheeran (2002); Gollwitzer & Sheeran meta-analysis, 94 studies.
Why it works
Nudges, not nagging.
There's no red streak yelling at you, and no little pet that dies when you have a rough week. Nudge celebrates the moment you start, because starting is the hard part and you deserve credit for it.
Drop it and forget it. We promise to bring it back.
Why I'm building this
Hi, I'm Mark. I've always had a hard time actually doing things. Big ideas, small ones, even “I'll fill out that form for class,” would show up in my head and disappear a second later. I tried writing everything in my notes app, but then I'd forget to open the notes app.
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So I kept missing easy assignments and pushing 10-minute tasks to the last minute. It wasn't that I didn't care. The thoughts just never came back when I could actually act on them.
That's why I'm building Nudge. You drop an idea in, just say it out loud, and it comes back at a moment that fits your day instead of the worst possible time. I'm making the thing I always needed. If your head works like mine, join the waitlist. I'd love to build it with you.
— Mark
Stop having great ideas. Start doing them.
Early access for students. One email when it's ready. No spam.
FAQ
The honest answers.
Is this just another to-do app?
No. To-do lists sit and wait. Nudge comes to you with the right thing at the right time.
Do I need to have ADHD to use it?
No. It's for anyone whose ideas outrun their follow-through. Built for the hard case, easy for everyone.
Will it blow up my phone with notifications?
No. You set the pace. Few nudges, well timed. Not constant pings.
When can I get it?
We're building it now, iOS first. Join the waitlist to get early access.
Is my stuff private?
Yes. What you capture stays yours. We keep it private and minimal.